Newsletter
Design of the special edition newsletter, for AU and AUDA – Nepad, with infographics.
https://au.int/en/documents/20200806/sifa-newsletter-special-edition-02-2020
Branding for ACJ-Africa creates Jobs 2021
Client: GIZ, AUDA-NEPAD
6 virtual conferences in 2021
“Driving a Responsive and Agile Skills and Jobs Agenda for Economic Growth for African Youth: The ACJ Dialogue is about framing a shared agenda about the systemic changes and policies that will help the Continent to cultivate the skills we need to grow Member State economies.” (Concept Note)


Design for SIFA-Skills Initiative for Africa
Leading and facilitating all aspects of communication and design
CLIENT: SIFA – Skills Initiative for Africa, NEPAD-AUDA (African Union Development Agency)
STRATEGY, DESIGN, PHOTOGRAPHY, TEXT: Sabina von Kessel
MORE ON SIFA Website
Social Media Campaign for SIFA, Skills Initiative for Africa




Event Design
for Launch of SIFA’s Funding Window I
The design, especially the photography, was specifically adapted for each event. The photos of young people change according to the local context.
Eg. Event design for Nairobi
Eg. Event Design for Addis Ababa
Graphic Design for SIFA’s print material


Infographics to explain keywords in the application guide for applicants.

MORE INFORMATION ON SIFA Website
Communication and Design Strategy for Social Security for Unorganised Workers
CLIENT: GIZ, Deutsche Gesellschaft für Internationale Zusammenarbeit and Department of Labour, Government of Karnataka
CONCEPT, DESIGN, PHOTOGRAPHY, TEXT: Sabina von Kessel
The communication strategy and campaign was developed over a period of 3 years using communication strategies as C4D and SBCC.
The TV spots can be found here.

Handbook for staff What do you see?
Construction Worker Welfare Board (CWWB) – Social Security for construction workers and their families


Brochure and poster designed to support the IPC of the CWWB agents on construction sites and in offices. The small CWWB brochure explains the Construction Workers Welfare Board Insurance Scheme and Social Security Benefits. It uses a visual language, which we designed, tested and redesigned with beneficiaries, who were in the majority illiterate. The brochure fits into the breast pocket of a shirt men in South India usually wear. The material was printed in English and the local language Kannada.
*Interpersonal Communication
RSBY-Health Insurance Scheme

Testing each poster in detail with participants led to redesigning.

A small brochure and a poster visualize the eligible beneficiaries of the health insurance and tell short stories, how to get and how to use the smart card (RSBY).

Brochure and two poster, designed to support the IPC* in the panchayat offices (village municipalities) in rural Karnataka. Brochure and poster explain the RSBY-Health Insurance Scheme for a family of 5 members. A visual language was designed, tested and redesigned with beneficiaries, who were in the majority illiterate. The brochure fits into the breast pocket of a shirt laborers in South India usually wear. All material was printed in the local language Kannada.

In 2014 and 2015 20.000 wall calendars for the panchayats (village councils) were printed with the intention to engage potential beneficiaries with storytelling during their long waiting periods in the municipalities.

Poster for Lecture Series on Development Aid, Uni Hamburg
CLIENT: Society International Development Hamburg Chapter, 2020
CONCEPT, DESIGN: Sabina von Kessel
PHOTO: IStock

Visual Identity and Series of Poster
CLIENT: Change Initiative is an NGO by and for African migrants in Hamburg.
CONCEPT, DESIGN, PHOTOGRAPHY: Sabina von Kessel
The multilingual information posters are designed to support Change Initiative’s work during meetings and events and generate discussions on different topics, as domestic violence, forced marriage, education and circumcision.

Brand, Identity, Poster, Newsletter
CLIENT: IPAN – India Project for Animals and Nature, Nilgiris
IPAN is an award winning NGO in the Nilgiris, Tamil Nadu, India which is known for exceptional engaged work with wild and domestic animals. A line of visual communication was developed and put into use.
CONCEPT, DESIGN: Sabina von Kessel




Design for an International Conference on Oral History
CLIENT: Center for Public History, Bangalore, India
CONCEPT, DESIGN, PHOTOGRAPHY: Sabina von Kessel

