We are aware as transcultural designers that it is not only the tools themselves that create good communication, but rather a rich and theoretically informed understanding of the political, social and cultural contexts in which media and communications interventions occur.

Design for SBCC* is part science, part craft and part design, its multidisciplinary nature draws on aspects of anthropology, sociology, psychology and the behavioural sciences, and its implementation depends on creativity, storytelling and an understanding of good communication design.

*SBCC = Social and Behaviour Change Communication